01327 228522 Last checked: 18 October 2026
Answers come from the same facts the Hold The Fort assistant uses.
Hold The Fort is an AI that answers your phone when you can't. It tells every caller it's an AI assistant, takes their name, number and what they need, and saves the message for you. It's made by Capstone Software Ltd, a UK company based in Daventry, Northamptonshire.
Yes, it's built for trades first: builders, roofers, plumbers, electricians, plasterers, joiners and heating engineers. Anyone whose hands are full when the phone goes. It also suits any business that misses calls while with a customer or out on a job, such as locksmiths, cleaners and garages.
It asks for the caller's name, the best number to ring them back on, and what it's about. It also asks when suits them for a call back and how urgent it is. So when you come to ring back, you know who it was and what they wanted.
No. It takes the job request but never tells a caller a job is booked. If a caller asks for a day or time, it's noted as requested, not confirmed. You look at the message, decide what goes in your diary, and ring the customer back to agree it.
Not yet. Hold The Fort isn't open for your own number yet. Leave your email on this page and we'll write to you when you can. Until then, this page explains how it works, what it asks callers, and how the divert will work on your network.
Yes. When someone leaves a message, we text the mobile number saved on your line. You can also read every message in the app, with the caller's name, the best number to ring back on, what it's about and how urgent it is. So you know who rang and can ring them back when you're free.
Every message is saved in your Hold The Fort app. It shows the caller's name, the best number to ring back on, what it's about, when suits them and how urgent it is. When someone leaves a message, we also text the mobile number saved on your line, so you know to look.
Email sales@capstonesoftware.co.uk and someone from the Capstone team will get back to you. Tell us your business name and what's happening, and we'll take it from there. For quick questions, the Hold The Fort assistant on this page answers from the same facts as this help page.
Yes. Calls are recorded, and by default the assistant tells callers so when it answers. On your line, only the caller's side of the call is recorded. If you write your own opening line, keep the recording notice in it. Our privacy notice is at capstonesoftware.co.uk/privacy/.
Our privacy notice is at capstonesoftware.co.uk/privacy/. It's the place to read how Capstone Software Ltd handles personal information, including details from calls to Hold The Fort lines. If you've had an email from us about Hold The Fort, there's a separate outreach notice too.
We email company directors about Hold The Fort. Our outreach notice at capstonesoftware.co.uk/privacy/outreach/ explains why you got it. It's for company directors we've emailed about Hold The Fort. If you have any questions about the email or the notice, write to sales@capstonesoftware.co.uk and someone from the Capstone team will reply.
Yes, they know. Hold The Fort is an AI assistant, not a person, and it says so at the start of every call. If a caller asks whether they're talking to a real person, it tells them it isn't. Callers always know they're leaving a message with an AI.
It names your business, says it's an AI assistant and that calls are recorded, then asks how it can help. For example: "Hello, you're through to [your business]. I'm [assistant's name], an AI assistant, and calls are recorded so we can help you properly. How can I help?"